Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

As an SEO content writer, I interact with tons of businesses that have varying degrees of experience and preparation when it comes to their SEO content strategy. Some brands have well-researched buyer ...

Remember how, back in the day, after every birthday or holiday, your mom insisted that you hand-write personal, thoughtful thank-you notes to everyone who had given you something? And how you probably ...

Do you struggle to get consistently good ROI from content marketing campaigns? If so, this is the process to fix that problem for good. Let’s start with an assumption. If you work in-house and have ...

You’ve heard of sales enablement, but have you ever heard of buyer enablement? It’s a term that’s used to describe a niche type of content marketing that gives ...

Great content is relevant content, and relevant content doesn’t happen by accident. Moreover, the content you create for your brand today probably won’t remain relevant to your audience forever. You ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...