Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

For businesses looking to stay competitive and resilient, automation and AI are no longer just "nice to have" — they're essential. In fact, leaders are already making necessary changes to embrace the ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Over the next few years, the number of organizations navigating to the cloud is expected to grow exponentially. According to Gartner, more than 70% of enterprises will use cloud platforms to ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

Tax collection is often framed as a matter of enforcement strength. The instinct is to audit more and assess faster. Yet ...