Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything ...

Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

When you consider the primary appeal of digital marketing -- being able to measure, in real time, how your advertising is performing -- using deterministic data seems like the only reasonable choice.

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

We are currently witnessing the biggest collision in the history of software. You’ve likely heard the terms “deterministic” and “probabilistic” in discussions about AI, but what does that really mean?

This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...