The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

This article was originally published on February 10, 2025 on Law360 and is republished here with permission. Businesses are constantly seeking innovative ways to improve their customers' experiences.

New state privacy laws have brands and agencies adopting privacy-focused solutions for the safe handling of data. Data clean rooms are one product that has received the lion’s share of attention, as ...

The unique combination of Habu's interoperable clean room orchestration and automation platform and AWS Clean Rooms' data collaboration controls make data clean room collaborations available for all ...

NEW YORK, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Adstra, an industry leader in identity resolution, today announced a collaboration with Stagwell’s The Marketing Cloud (TMC) and Databricks, the data and AI ...

Data clean rooms have been around for a while, but 2022 brought data clean rooms to the forefront of conversations as the concept scaled and was adopted among more agencies, marketers, and publishers.

Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By ...

When companies across the world are being pushed to follow tougher data privacy rules, a new kind of technology is quietly becoming essential for business leaders. Called Data Clean Rooms, these ...