In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

New state privacy laws have brands and agencies adopting privacy-focused solutions for the safe handling of data. Data clean rooms are one product that has received the lion’s share of attention, as ...

CANNES, France--(BUSINESS WIRE)--Habu, a global innovator in data clean room software, announced joining the Amazon Web Services (AWS) Partner Network (APN) and today launched a new solution to ...

AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors. The marketplace, ...

NEW YORK, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Adstra, an industry leader in identity resolution, today announced a collaboration with Stagwell’s The Marketing Cloud (TMC) and Databricks, the data and AI ...

Data clean rooms have been around for a while, but 2022 brought data clean rooms to the forefront of conversations as the concept scaled and was adopted among more agencies, marketers, and publishers.

State Sen. Josh Becker, D-Menlo Park, speaks to media about school reopenings at Barron Park Elementary in Palo Alto on March 2, 2021. Photo by Magali Gauthier. With the state Senate hitting its ...