Structuring clean data discussions with privacy in mind can highlight how an organization can better conduct compliance, easing regulatory fears. Did you have a chore you hated doing when you were a ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

Businesses are increasingly adopting Data Clean Rooms, secure digital spaces enabling data collaboration without exposing ...

Data clean rooms enable marketers to access scores of valuable consumer data in order to optimize their targeting efforts — in an anonomized and secure way that speaks to growing privacy concerns. But ...

Data and privacy: two words that are likely to scare marketers in 2023. Google’s impending kill off of the third-party cookie, along with data regulations and compliance laws, such as The Data ...

Data clean rooms have been around for a while, but 2022 brought data clean rooms to the forefront of conversations as the concept scaled and was adopted among more agencies, marketers, and publishers.

New state privacy laws have brands and agencies adopting privacy-focused solutions for the safe handling of data. Data clean rooms are one product that has received the lion’s share of attention, as ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The race to comply with data privacy laws is top of mind for advertisers and marketers these ...

In the post-cookies world, companies will need to look for equally effective ways to collect, share and analyze data for the purposes of marketing, without compromising on privacy. One solution is the ...