No, seriously — the automaker dropped the Prime designation for its plug-in hybrid (PHEV) models last year, opting for a self ...

Throw away what you think you know about the Toyota Prius, the ur-hybrid that was briefly Silicon Valley’s most tech-forward car before it was supplanted by Tesla and other electric cars. The 2023 ...

Toyota has been getting criticized from some quarters recently for not moving fast enough to become an all-electric automaker like some of its rivals, but it has reasons. The company thinks hybrids ...

The verdict: The all-new 2023 Toyota Prius Prime plug-in hybrid pushes the boundaries of how sporty an efficient vehicle can be without going all-electric, but it makes the same sacrifices as its ...

Introduction - Find the best Toyota Prius deals! The Toyota Prius practically created the hybrid segment when it debuted in the United States more than two decades ago, and today, it's still one of ...

The Toyota Prius is one of the most efficient hybrids on the planet, often returning more than 50 miles per gallon in both city and highway driving. In 2009 Toyota wanted to go further, revealing the ...

The Prius has been Toyota’s car of the future for more than two decades. Through multiple generations, the brand has kept to the same formula. The Prius has been hyper-efficient. The Prius has leaned ...

The verdict: Toyota is going after a new, younger buyer with its quicker, more stylish, sexier Prius, which is redesigned for 2023, but some curiously missing features, a cramped interior and cheap ...

Consider this, driving more than 200 miles in a week and only paying ten bucks, and change, for the privilege. No, I wasn’t coasting down hills and there was no tornadic wind at my back. I was ...

DEL MAR, Calif. – In the beginning, the Toyota Prius was a science experiment. Then it became a phenomenon. Then it matured to be less weird and then, most recently, it got eye-searingly ugly by even ...