Persuasion is an art and science that has been studied and mastered by many over centuries. While some individuals seem to possess a natural ability to influence others effortlessly, the truth is that ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

The key to being influential at work is knowing how to position your interpretation of the facts, your opinions and your beliefs with your colleagues so that what they say, do or think is developed as ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...