Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Efficiency is concerned with doing things right. Effectiveness is doing the right things,” ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...

Clarity, transparency and inclusiveness are among the principles that should inform the design and conduct of comparative effectiveness research (CER) in healthcare, argue researchers from industry ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

With the cost of producing a commercial at $500,000 or more — and media budgets of $50 million — there is a natural desire, on the part of advertisers, to make sure that the advertising they are ...

We have ways of testing creative, ways of measuring its effectiveness, but what do we actually know about how to make creative and effective advertising? asks Faris Yakob. The cultural pendulum swings ...

Trust is the foundation of sustainable development. As the world continues to get smaller, our mutual interdependence increases and we all need to be able to mobilise the resources and goodwill of ...

Investigates the effectiveness of information design principles and feedback-based usability testing in developing clinical questionnaires Finds that a form developed using information design ...

REDSTONE ARSENAL, Ala. – The Army's eight principles of sustainment are fundamental guidelines that serve as the foundation for maintaining and supporting military operations. These principles are ...