Marketing tech startup Primer wants to help business-to-business marketers make sense of fragmented data sources. The company just raised a $12 million Series A round, led by Craft Ventures. Primer ...

This is the first makeup primer I have ever tried. I distinctly remember testing it out in the store, truly shocked by skin feeling softer than ever before. I fell in love immediately, but I'm not ...

Looking to achieve a flawless and long-lasting makeup look? Don't overlook the importance of a skin primer. Check out its multiple benefits. Skin primer is a pre-makeup product that helps create a ...

A lash primer can make a big difference. One in particular has not only caught my eye, but also has helped boost my lashes. Babe Original’s Intensifying Lash Primer is an affordable, hidden gem that ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Taking the extra ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Smashbox Photo Finish Smooth and Blur Primer from €19 Catrice Prime And Fine Poreless Blur Primer €5.5 The Ordinary High-Adherence Silicone Make-up artistry in a lot of ways takes its inspiration from ...

We've got an exclusive clip from ThinkFilm's Primer, which goes into limited theatrical release on Friday. Click the link below to check it out. Primer is set in an industrial park set in the ...