Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

At its core, most corporate sustainability work relies on a three-legged stool of impact measurement, reduction and reporting — the foundation of which should be accurate and timely supply-chain ...

Winston Feng says that in an era defined by abundant information, the ability to conduct rigorous research grounded in primary, real-world data is an indispensa ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Businesses are only successful if they understand what their customers want and need, how they behave and even how they feel. Even if you have an offering that you already know is—or will be—a hit, ...

You have /5 articles left. Sign up for a free account or log in. Data collection and analysis can help paint a more intricate picture of the student experience in ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...