Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Entrepreneurs create businesses to capitalize on new ideas, but even the most innovative products and services can fail if managers fail to set prices that attract customers and produce profit.

The valuation of financial derivatives continues to evolve, with option pricing models remaining a cornerstone of modern quantitative finance. Traditional frameworks, such as the Black–Scholes model, ...

Opinions expressed by Entrepreneur contributors are their own. Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can ...

Although the regulations offer straightforward grounds for challenging the fanciful transfer pricing method endorsed in Medtronic II, a potential appeal could shed light on broader questions about the ...

The Federal Trade Commission (FTC) issued orders for eight companies to provide information about surveillance pricing as it seeks to study the potential impacts such practices have on privacy, ...