Discover how geographical pricing affects sales by adjusting for shipping, demand, and taxes based on buyer location, plus insights into effective pricing strategies.

Discover how pricing power affects demand, linked to price elasticity. Learn why unique products or scarce resources give companies a strong pricing advantage.

Pricing is one of "the 4 p's" of the marketing mix, but it's so important to the growth and success of your small business that it rightfully deserves a capital P as you study your options. But as ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Loss leader pricing is a business strategy that can perform several functions. Examples of loss leaders include selling low-cost computer printers that need expensive ink, and discounting hot dog buns ...

A competent business with effective competitive pricing strategies can directly result in an increased market share, higher customer retention, and enhanced profit through volume sales. But not every ...

It was the talk of the social media chattering classes this week: Wendy’s was planning to implement Uber-like surge pricing for menu items at certain times during the day, at least according to ...

Ever book a flight and learn that other passengers on your aircraft paid wildly different fares for the exact same service? It’s not uncommon, thanks to a strategy called dynamic pricing, Dynamic ...

Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to ...

Pricing Page Best Practices When you follow the right tips and tricks, you can fully optimize your pricing page to rank well on search as well as support your target audience as they advance through ...