Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

Senior and student discounts don’t tend to be controversial, but mortgage concessions that favor males over females, “pink taxes” on women’s personal care items and dating apps that charge older users ...

Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.

Airlines have always used a multitude of proxies to determine customers’ willingness to pay: how far in advance people are booking, whether they’re going one-way or return, whether they’re staying a ...