There's a reason that pretty beauty packaging makes you happy and want to use it time after time. Here's why neuroscientists say we're drawn to it. Our editors independently select these products.

The brand shares details of its reusable delivery bags as the UK continues to face high levels of packaging waste. Pretty You London has introduced reusable and returnable packaging through a ...

They always say not to judge a book by its cover, but when it comes to beauty products, pretty packaging is starting to play an even more important role. In our social media–obsessed world, a serum or ...

I've confessed before that I have a soft spot for cute packaging. So no one will be shocked to learn that I oohed and ahhhed when I saw the newest line from Boots, the U.K. brand that pretty much ...

Pretty packaging, tissue, ribbon, and a brand logo is the e-commerce equivalent of an eye-catching storefront. There was a time when a cardboard box was just a simple brown vessel in which to mail ...

Companies are using some pretty sneaky tactics to make you think you're getting more than you actually are when it comes to buying things like cosmetics. But are they breaking rules? U.S. consumers ...

Just read where consumer goods company Procter & Gamble is planning to use plastic made out of sugarcane for certain products in its beauty and grooming product lines. According to the post over at ...

Companies are using some pretty sneaky tactics to make you think you're getting more than you actually are when it comes to buying things like cosmetics. But are they breaking rules? U.S. consumers ...