Waterproof makeup isn’t a new category—but the way it’s usually marketed, you’d think it only exists for minimalists who toss on tinted balm and call it a beat. The rest of us—the ones who prefer a ...

For many women, makeup is a form of expression, a confidence ritual, or even a moment of creativity. However, sometimes applying foundation, eyeliner, or lipstick doesn't make you feel prettier, but ...