Advertising serves to inform consumers about a product and persuade them to buy it. Though many consumer advocacy groups cry foul over marketing tactics such as targeting children, using excessively ...

Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice president, North America) for an overview on ...

The bigger the better may be a draw for a younger crowd when it comes to video screen advertising. But make it personal as well. In a recent Kantar Millward Brown study, the most positive advertising ...

Ebiquity has predicted a “slightly more positive” outlook for the advertising industry in 2024 after surveying World Federation of Advertisers members. In the company’s 2023 results, chief executive ...

Originally published in June 2011, Letting Children Be Children made 13 recommendations and called on businesses and broadcasters to play their part across four themes: sexualised images; clothing, ...

Corus Entertainment owns a portfolio of TV channels and radio stations in Canada. After four straight quarters of TV advertising revenue decline, the company saw positive revenue growth in its TV ...

I went into a pitch the other day, and the CEO of the company was wearing his grouch mask. By the time we walked into the room, he had endured two other pitches from direct response companies. He was ...

In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers can position their products as they want to. Highway billboards ...

1. Nearly 80% of advertisers say traditional television advertising has become less effective, according to a study by the Association of National Advertisers and Forrester Research. Or: 2. Half of ...

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