Positioning drives strategy and marketing because it creates the target audience. A quote from the marketing team of Al Ries and Jack Trout is illuminating: "Positioning is not what you do to a ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

An exasperated CEO stood up in the board meeting and exclaimed, "Is that all you marketing &#*$s know how to do, compete on price?!" Before you get too excited, that ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on building a strong market positioning statement. This ...

Half of all business-to-business (B2B) businesses fail after five years and few successfully scale. The industry may blame product-market fit, but the uncomfortable truth is often simpler: The best ...

Despite a turbulent job market, LinkedIn is making strides in growth. In the three months to 30 June, revenue jumped 9% year-on-year, while comments surged more than 30% and video uploads rose over 20 ...