I don’t have a pool — heck, I don’t even have a backyard — but a quick visit to Swimply can change that for a few hours at a time. Consider the platform to be a scaled-down, sun-soaked version of ...

Years ago, startups called Uber and Airbnb changed the way Americans thought about taxicabs and hotels. An app named Swimply is attempting another paradigm shift. This time, the subject is swimming ...