As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

Welcome to Hot Pod, a newsletter about podcasts. This is issue 236, dated November 16, 2019. Scaling the host-read ad. At times, the discourse around the future of podcast advertising can feel like it ...

From 1951 to 2008, Paul Harvey, an iconic AM radio host, delivered his signature line, “Hello, Americans, this is Paul Harvey! Stand by for news!” When I was growing up, my dad and I sat at the ...

AMA, a specialist in creative and personalisation for digital audio advertising, has revealed insights from its survey of over 1,000 US consumers about their podcast listening habits and advertising ...

Want to advertise your business on a popular podcast? You’re not alone. More and more businesses are realizing that creating ads for hot podcasts is a great way to promote their business to a wide ...

The podcast industry is working up to something big; you can see it in the acquisitions. All the industry’s major players have, over the past two years, acquired companies focused on one feature: ...