Successful startups seem to be the bread and butter of modern business. But what’s one old-fashioned skill they all share? Sales. Every startup company had to master the art of sales in order to ...

Answering this disconnect between a batter’s expectations and their observations of where a pitch would and did cross the plate has been the topic of study and discussion for years, but only now do we ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

In the previous post we decoded an investor’s thought process to understand what questions investors have, and the parameters that drive investment decisions. In this post, we will build on that ...

Journalists are busy, and they’re only getting busier: According to our parent company, Cision’s 2025 State of the Media Report, one in two journalists is inundated with more than 50 media pitches per ...