October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Playing with your mom's makeup collection (either with or without her permission — sorry, mom) is a rite of passage for anyone who shares a love of all things beauty. As it turns out, the same holds ...

New Year 2026 is just around the corner, bringing parties, countdowns, and endless photo ops. This blog captures the vibe of ...

The cosmetics mogul showed off her pink and yellow blush, sloppily-applied blue lipstick, sparkly pink eyeshadow and winged liner on Instagram Style + Beauty Assistant, PEOPLE The Jenner sisters ...

If you’ve ever wanted to master Barbie’s signature look, complete with bold blued-eyes, pink lips and blonde locks, you’re not alone. Thanks to makeup artist Kandee Johnson’s "Hi-Speed Barbie ...

We can always count on Doja Cat to pull off a bold beauty trend, and thankfully she just gave fans a quick master class on how to pull them off with her. In a new makeup tutorial for Vogue, the Hot ...

Look, not every holiday automatically lends itself to fun, on-theme makeup (like, has anyone ever seen Presidents’ Day makeup? Exactly), but when it comes to Valentine’s Day, it’s a definitely a ...

I've only ever been to one wedding, so ever since my sister got engaged and made me the maid of honor, I’ve made it a point to study up. Being the beauty-obsessed person I am, the first thing I ...

Thinking of dressing up as a fairy this Halloween? Whether you want to be Tinkerbell, a dark fairy or an ethereal forest sprite, these 17 makeup tutorials will show you how to achieve a magical look.