Pets at Home had established their VIP loyalty club back in 2012, but members wanted more. Enriching customer and pet data, the brand set about putting a deeply personalised membership in their ...

We are the VIP Pets! The coolest pets with a passion for hair! We are best friends and together we will discover lots of beautiful hairstyles and go on exciting adventures!

Pets at Home says it continues to see fast growth in the number of customers signing up to its VIP loyalty club and its subscription schemes. Spending also rose as shoppers treated their pets in the ...

While consumers are cutting back, their pets aren’t bearing the brunt of it, with Pets At Home reporting total group revenue growth of 7.3% to £727.2m, with the final period of H1 its strongest to ...

It is the first time that the VIP Pets have gathered together and it turns out that Nyla’s hair is full of slime!... It can't be! The VIP Pets decide that it’s best to go to Fabio & Fabia's Hair Salon ...