Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Persuasive techniques in advertising play on the audience’s existing beliefs the same way propaganda does. We’ll see more examples of that in the other forms of argument. Pathos Instead of relying on ...