If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

In today’s fast-paced and competitive world of business, you have only two options - to persuade others or get persuaded by others. This makes the ability to influence and persuade effectively a ...

If you were trying to learn how to get other people to do what you want, you might use some of the techniques found in a book like Influence: The Power of Persuasion. Now, a pre-print study out of the ...