Personalization in marketing has evolved far beyond simply inserting a customer’s name into an email. As consumers grow increasingly tech-savvy and expectations for seamless, personalized digital and ...

Shiva Chandrashekher is head of product at Amazon and has launched and scaled several AI and GenAI consumer products at Amazon. Personalization makes digital ...

When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is ...