David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. Customer segmentation means categorizing your ...

For years, the hospitality industry has been talking about personalization. Today, personalization is no longer optional; it is a critical differentiator that drives loyalty, revenue, and long-term ...

CTOs often get a knock at their door from their marketing team. What do they want? Personalization. When do they want it? Now—of course, they do; personalization has become a battleground for modern ...

For years, the hospitality industry has been talking about personalization. Today, personalization is no longer optional; it is a critical differentiator that drives loyalty, revenue, and long-term ...

It's time to retire the rules-based approaches that bucket people according to what marketers think and observe. From text and images to video and avatars, artificial intelligence has become the ...

NEW YORK--(BUSINESS WIRE)--Monetate, the worldwide leader in personalization, today released new research revealing the proven efficacy of AI-powered methods over traditional approaches to testing, ...

Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...