When it comes to building a personal brand, Purdue Global’s Martin McDermott frequently shares a simple formula with his students: Input equals output. “Everyone has a personal brand. Sometimes your ...

Dean Seddon is CEO at Maverrik. On a mission to grow a million businesses by inspiring fresh thinking to make an impact with marketing. We’ve known for decades that a strong founder brand can drive a ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding isn’t just a buzzword, it’s a game-changer for ...

New research reveals how Generation Z perceive online ‘personal brands’ as a crucial tool to gain more advantage in job markets. The study, led by the University of East Anglia in collaboration with ...

Everyone wants to be a leader within their industry. The ability to get in front of people is paramount, that is, first — to be noticed. Second, to be considered, and finally, to make a difference.

After topping the American Customer Satisfaction Index (ACSI) for 5G smartphones, Samsung has now become the most reliable brand in the personal computer (PC) space, which includes desktops, laptops, ...

Hewlett Packard (HP) is one of the UK’s biggest personal computer brands. In the IT market, communications have tended to focus on deals or technical specifications. In response to this, HP launched ...