Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...
(This is part three of a three part series on the use of Buyer Persona Storiesâ„¢, Buyer Persona Scenariosâ„¢, and Buyer Persona Story Mappingâ„¢ to drive effective content marketing strategy.) Getting to ...