AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

Digital advertising has always evolved alongside technology, but the pace of change over the past few years has been especially rapid. Privacy regulations, AI-driven ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Veteran adman Prabhakar Mundkur explains how performance-based remuneration aligns incentives, but it also redistributes risk ...

David Brown is the founder and President at Mindshape. He is a senior advisor on brand, advertising and customer growth strategies. Ask any seasoned marketer about the principal purpose of advertising ...

Extends Pinterest’s AI-powered performance advertising from mobile to TV Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a ...

NEW YORK, Aug. 15, 2024 /PRNewswire/ -- Rakuten Advertising, the leading global affiliate marketing network, today announced that it has won the "Best Performance Marketing Solution" award in the ...

SEATTLE, Dec. 8, 2025 /PRNewswire/ -- Scowtt, the AI-powered advertising optimization platform, today announced it has raised $12 million in Series A funding led by Inspired Capital, alongside ...

A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad ...