Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a ...

When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. Google's updated Performance Max guide provides retail marketers with ...

The problems can be hard to find but easy to solve. With a proactive approach and best practices, you can avoid unhappy users and a damaged business reputation. It’s Monday. You come into the office ...

A/B testing is a powerful way to improve the performance of your email campaigns. By comparing multiple versions of a message you can understand what resonates with your audiences and craft stronger ...