Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. Google launched a new "Search Themes" feature for ...

Even the most old-school PPC managers can’t deny it anymore: Performance Max is capable of amazing things. It does require a certain level of setup (like good-quality data inputs) and a different ...

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

Discover how the latest Google's Performance Max upgrades can boost the results of your Dynamic Search and Google Display Ads. Google announced voluntary upgrades to Performance Max for for Dynamic ...

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant ...

Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight ...

Google and Bing have set the expectation that results will be returned in less than a second, but both companies have invested billions of dollars to achieve this. Many corporate websites use a hosted ...

Microsoft has tweaked the way the Start menu works in Windows 11’s latest beta build, an update which also adds the performance power slider back into Windows 11. Windows 11’s latest Insider build, ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

A former McKinsey associate said the firm has manufactured bad performance reviews to avoid laying people off, which is impacting their job search.