A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency ...

One of the hallmarks of context-based sustainability (CBS) as an approach to performance accounting in business is that it features the use of organization- or company-specific metrics. Indeed, a ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store ...

The Institutional Limited Partners Association updated its reporting template and created a new performance template, aiming to offer consistent performance reporting and fill the transparency gap ...

On July 8, the Albuquerque Journal ran an editorial on Nova, the data collection system that will replace the current Student and Teacher Accountability Reporting System (STARS), the system that ...

The more frequently companies report their earnings, the less likely investors are to make knee-jerk investment decisions and the better informed they become about a business's financial performance, ...

We issued a step-by-step guide entitled An Analysis of the SEC’s Pay Versus Performance Rules on December 14, 2022. We prepared that guide to assist our clients as they prepare to implement the SEC’s ...