Building a performance culture is not a project — it is a journey. It requires patience, consistency, and the courage to hold ...

Traditionally, companies have controlled their operations by tracking performance against established standards and taking corrective action when necessary. That approach works in the short term, but ...

Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study ...

Using information technology to measure business performance involves IT systems gathering data and analyzing it. Business performance management systems allow managers to examine details about ...

Best-in-class (BIC) marketers excel at alignment and accountability: They know to align with the business outcomes that matter to the C-suite, and they know what to accordingly measure. (To learn ...

Current approaches to health care quality have failed to reduce health care disparities. Despite dramatic increases in the use of quality measurement and associated payment policies, there has been no ...

Performance measurement is an essential element of every total quality management system. Responsibility for implementing a performance measurement program rests with your organization's managers and ...

Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its ...

As climate impacts accelerate and stakeholder expectations harden, sustainability performance has become inseparable from ...