The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. Every prospective user encounters an app’s page in the App ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

Shake Shack has seen positive same-store sales growth for several quarters, but its underinvestment in advertising compared to larger fast-food and fast-casual peers prevented the burger chain from ...

App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store ...