Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You have ...