When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

Perceptual video coding is an advanced compression strategy that exploits the characteristics of the human visual system to reduce data rates while preserving perceived video quality. By incorporating ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

We think of people with autism as having a deficit in cognitive processing--but their distractibility could also result from having enhanced perceptual capabilities WHEN Pulitzer Prize–winning music ...

When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...