First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. New research suggests which generations are most—and ...

Perception establishes the meaning about a product or brand when a consumer makes initial contact. In marketing, this is described as consumer information processing. At this stage all of the senses ...

Update, April 13: This article originally included the story of Phineas Gage, a historically famous patient who suffered orbitofrontal cortex damage after an iron rod punctured his skull, inaccurately ...

Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

If there is a question that people in the FIRE (financial independence, retire early) world love to discuss the most, it’s at ...