The Speaker of the House of Representatives, Rt. Hon. Abbas Tajudeen, has emphasised that effective communication by spokespersons is crucial in reshaping public perception of the government and its ...

Communication strategy and reputation management have officially evolved from peripheral support functions into imperative drivers of business value. In today’s interconnected world, stakeholder trust ...

Communication is a way that brings all the diverse personalities to one place. Have you ever heard that communication builds ...

Emmanuel Dandaura, professor of strategic and development communication and vice-president of the Nigerian Institute of Public Relations (NIPR), says communication is increasingly replacing ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Weak and ineffective communication by political appointees is undermining the impact of government policies and widening the gap between performance and public perception, policy analyst Bamidele ...