Discover how to connect with Gen Z professionals through peer-driven strategies. This guide reveals why user-generated content, peer reviews, and influencer opinions resonate more with this generation ...

To what Extent does Peer Group Smoking Predict Adolescent Smoking? The tendency for adolescent peer group members to share common characteristics such as smoking, termed alternatively as peer group ...

For decades, a debate has brewed over whether parents or peers exert a greater influence on children's development. Judith Rich Harris reignited this controversy in 1998 with The Nurture Assumption, ...

Bournemouth University provides funding as a member of The Conversation UK. Teaching children to swim is essential, but it’s not enough to save them from drowning. Water safety is about judgement, ...

When I was a child, one of the things that upset me the most was watching friends be mean to other kids—whether it was a classmate they didn’t like or someone who was just going about their day being ...

As teenagers navigate the path from childhood to adulthood, the question of who shapes their choices more, parents or friends, continues to spark debate among educators, psychologists, and families.