For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Marketers who need an immediate uptick in traffic, have products or services people are looking for online, and have a clear conversion goal may want to look into a pay-per-click strategy. While these ...

What is a blockade? It's exactly what it sounds like -- a barrier to prevent your competition from appearing in the top search results. It is an advanced pay-per-click strategy of occupying the top ...

In the ever-changing business environment, paid digital marketing campaigns often will burn through your hard-earned dollars with little ROI. Just because your pay-per-click strategy worked six months ...