After a year of re-explaining and re-clarifying its pay-per-application model, Indeed told its clients in December that it would discontinue the payment scheme — perhaps showcasing that, at least for ...

UFC fans will be able to watch fights for the first time without pay-per-view costs starting in 2026, ushering in a radical change to how viewers have accessed bouts for years. UFC reached a ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

The UFC will get rid of its pay-per-view model as part of its massive $7.7 billion agreement to air its events on Paramount+ starting in 2026, its parent company TKO announced on Monday. The ...

Marketers, long frustrated by not knowing which half of their ad spend is wasted, have found a new ally in pay-per-click advertising models. Search and contextual marketing are good examples of this, ...

Hello, I'm Abhishek, Cofounder and CEO of Togai. Togai is a billing platform that helps you implement any pricing model under the sun. A client from a Fortune 500 company recently shared that they ...

The marketing retainer model had its moment. Fixed fees for fixed scopes gave brands predictability, but not accountability. Agencies got paid regardless of performance. And clients paid for effort, ...

One of the most significant concerns about the rise of generative AI has been its potential to decouple the relationship between content creators and content consumers. Rather than using a search ...

The UFC is ending its pay-per-view model in 2026 and will instead opt to send all fights in the United States to the Paramount+ streaming app. This landmark deal was struck between Paramount Skydance, ...

Ingenio Inc., a provider of pay-per-phone-call online advertising and technology, has expanded its advertisement-distribution network by signing up InfoSpace Inc., which offers Web and mobile search ...