For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

What is Pay-per-click? Pay-per-click advertising, or PPC, is an instant form of marketing, based primarily on internet search engines such as Google. When you enter a search phrase into a search ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

The unparalleled efficiency of pay-per-click advertising programs has created a dilemma for media agencies, which increasingly are finding themselves in the awkward position of not being able to ...

An online ad that yields a phone call: Now that’s counterintuitive. After all, isn’t the point of such advertising to reduce phone time by directing customers to a Web site? That’s true for some ...

Astral Web, from Woodland Hills, Calif., announced that pay-per-click advertising management is now part of the company’s service portfolio. Astral Web is best known for search engine optimization.

(Reuters) - Web advertising can be an effective and inexpensive way for wealth managers to attract new business, but few advisers use them. The ads are quick and cheap to produce and their ...

Starting early next year, Google will start paying publishers per impression instead of by how many times someone clicks an ad. That means publishers will get paid every time an ad is displayed.

Google Inc. has agreed to settle a class-action lawsuit brought against it over the issue of click fraud, which some industry experts believe could seriously threaten the company’s main source of ...