Co-CEO Christiane Pendarvis said the brand is doubling down on awareness, trial and expansion beyond hair care.

Tracee Elliso Ross, Jill Marie Jones, Persia White and Golden Brooks for PATTERN's first commercial. In the commercial, Ross acts as her bar's "chief curltender," helping patrons explore which of ...

We love PATTERN Beauty, so we couldn't wait to check out the inside of the West Hollywood office space where Tracee Ellis ...

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...

Tracee Ellis Ross attends the 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" at Metropolitan Museum of Art on May 05, 2025 in New York City. (Photo by Dia Dipasupil/Getty Images) Tracee ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...

Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair company's first heat tool: a blow dryer.

When Tracee Ellis Ross drops knowledge of any sort, I listen. After all, it feels, whatever she touches turns to gold. Consider everything from hit shows like Girlfriends and Solo Traveling, to her ...

When “Girlfriends,” starring Tracee Ellis Ross, Jill Marie Jones, Golden Brooks, and Persia White, was cancelled abruptly in 2008, viewers were left wanting more. Seventeen years later, fans are still ...

Tracee Ellis Ross has reunited with her girlfriends — literally! The actress's haircare brand, PATTERN Beauty, released its first commercial on June 27, which featured cameos from her Girlfriends ...

Even though Tracee Ellis Ross had long become a household name known for her massive curly mane, it took her ten years to get her hair care line, Pattern, on shelves. On a recent episode of the ...