Beginning today, PATTERN Beauty debuts at Macy’s, the brand’s first-ever department store partner, with an assortment of products for curly, coily, and tight-textured hair NEW YORK--(BUSINESS ...

I started my natural hair journey in 2014. Since then, I’ve adopted a few products for curly hair that I trust to get the job done. I even worked as an ambassador for one of the brands. I followed up ...

In today's video, I test out Tracee Ellis Ross's new hair care line, Pattern Beauty, sharing my honest review of the products from the PR box. Additionally, I explore how I use and make rice water, ...

When Tracee Ellis Ross launched Pattern Beauty in 2019, she knew even then that she wanted to craft hot tools. Finally, three years into her journey as an entrepreneur with a sharply-honed beauty ...

This is Pattern Beauty's first heat tool. Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair ...

Influencer marketing is yet another area getting a reboot in today’s experience economy. While we have seen the rise of influencers over the past decade, the influencer 3.0 movement has begun its ...

All hair types need time to refresh and reset. The latest Pattern Beauty Treatment Mask is a go-to wash day addition that can give life back to type 4 hair. Healthy hair always starts at the scalp, ...

Tracee Ellis Ross is ready to celebrate natural hair in more ways than one. In a video shared to her Instagram account on June 15, Ross announced that her natural hair-care brand Pattern would be ...

Naturalistas (and their locks) are being fed in 2021. Pattern Beauty just introduced a Lightweight Conditioner, and curly and coily heads are getting a new option like never before. Over the last few ...

Tracee Ellis Ross is a constant reminder to never limit yourself. The creative chameleon effortlessly oscillates between being a fashion trendsetter and heart-capturing TV actress in timeless sitcoms ...