In an age of predictive algorithms and AI-generated insights, it's easy to assume that more complexity equals more value. For forward-thinking brands, however, the most powerful data doesn't come from ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

We've seen this repeated over and over: AI models are only as good as the data they’re trained on. The secret sauce is training your model on your proprietary data while ensuring that your data ...