It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

We know there are several streamers that are combining next year, and we’ll predict which others we think could be added to a ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply ‌Apple TV‌. A single line near the end ...

Apple’s living room hardware has been relatively quiet for a few years, but all signs now point to a next-generation Apple TV arriving in 2025 with a substantial upgrade. With the streaming market ...

Apple TV+ is rebranding itself, with the streaming service now being simply referred to as Apple TV. “Apple TV+ is now simply Apple TV, with a vibrant new identity,” the tech giant said in a Monday ...