Marketing Dive

Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.
EurekAlert!

Does wealth equate to happiness? an 11-year panel data analysis exploring socio-economic indicators and social media metrics (IMAGE)

A country’s economic prosperity is linked with improved well-being in its residents, according to the new study.
ascopubs.org

NGS-based molecular panel analysis of metastatic prostate cancer for daily routine: How often do we detect druggable mutations?

Assessment of PARP1 mRNA expression as prognostic of aggressive pathology and adverse outcomes, and as predictor of response to PARP inhibition in castration-sensitive prostate cancer. Association of ...
adexchanger

The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...