The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Rita Rivotti with Serôdio Borges Family, 1836 Port for which she and her team were awarded Silver in 2022 from the Pentawards. Rivotti’s work with key Portuguese producers has lent a contemporary and ...

When Aaron Mickelson decided to tackle the problem of packaging waste for his Pratt Institute master’s design thesis The Disappearing Package last year, he wanted to go further than minimizing package ...

Food packaging has a become a target in the world of sustainability and environmentalism. Walk down the aisle of any supermarket or look in your own shopping cart, and you’re likely to see package ...

Brian Llagas worked as a designer in Vietnam and Australia. Our experiences, culture, personal preferences and context affect how we perceive certain colours. A study found that people have stronger ...

Anyone who’s purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. In fact, there’s a small team at Apple who take the subject very, very ...

Adam Lashinsky’s upcoming book, Inside Apple, provides an intriguing look into the inner workings at Apple while examining the management and product development strategies they’ve implemented to ...

Think about what it takes to open up a standard package for a new controller that you’ve ordered online. First, you have to cut through the packing tape of the shipping box. Then, there’s another box, ...

While luxury spending plummeted when the pandemic first took hold, the desire for designer goods never went away. Which might help explain the curious rise of the fashion packaging market. Over the ...