Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or glass ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

One of the aspects of packaging design that is often overlooked is accessibility. A non-disabled human being can read and open the majority of forms of packaging without any or no issue, but those ...

Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...