The company, which distributes free, advertising-supported pizza boxes and other packaging, launched in November 2018 with two advertising clients, 50 restaurant partners, and a commitment of 10,000 ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Don’t judge a book by its cover does not hold ground in food branding. Good packaging greatly influences consumer’s purchasing decisions. According to surveys of consumer behaviour, it is seen that 60 ...

There's nothing more disappointing than making a purchase, only to find the item you have excitedly bought isn't quite what you thought it was. Although everyone is ...

Unilever has said it will eliminate the word “normal” from its beauty and personal care brands’ packaging and advertising, as part of a programme calling for a more inclusive beauty industry. The ...

A report published by the British Heart Foundation (BHF) ahead of a Government consultation on whether the UK should adopt ‘plain packaging’ for tobacco products has found that 69% of 16-24 year olds ...