A term corporate leaders have lately used as a euphemism for shrinkflation. By J. Edward Moreno This article is part of Shop Talk, a regular feature that explores the idioms of the business world: the ...
At the grocery store these days, you may have noticed that a jar of peanut butter now comes in small, medium, large, on the go and kids sizes. What is this, shrinkflation, companies raising prices ...
There's a term companies are using more often recently: “price pack architecture.” It's meant to be a way to get customers to buy more, sometimes for more money per unit. At the grocery store these ...